The posters I discussed a few days ago, from Little Angels, have now 
been released as the 'adverts', with copy added.

They've gone from wonderful to breathtaking!    
http://www.beastar.org.uk/   double click on each image

- - -
"Look at my mum - she's amazing!

 From the second I was born, she's loved me with
everything she has.  And by choosing to breastfeed,
she's protecting me against diabetes and reducing
her chances of getting breast cancer.

That's my mum feeding me.  She's not a celebrity,
a wag or a model.  She's a star."
- - - -
"Look at my daughter - she's an inspiration.

She's absolutely besotted with that baby, and it makes
me proud to be her mum.  By choosing to breastfeed,
she's protecting my grandson against childhood obesity
whilst burning up to 500 calories a day.

That's my daughter feeding her baby.  She's not a pop idol,
celebrity or famous actress.  She's a star."
- - - -

There's radio ads too, from the voice of the Dad as well.  The social 
marketing agency who worked on them, has commented on my blog about how 
and why they formed the campaign as being aimed at "influencers" as much 
as the young Mums - partners, family etc.  Go to comments on

http://one-of-those-women.blogspot.com/2008/03/sisters-doing-it-for-themselves.html

Morgan Gallagher

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