>     There is something about this that I do not understand. I get
>that Ross is trying to buy influence with the AAP, and that women
>who receive their bf info along with formula info are less likely to
>breastfeed; but if the book is as good as people here on Lactnet
>were previously saying (e.g., talking about the risks of formula
>feeding rather than the benefits of breastfeeding) then why on earth
>does Ross want to distribute this to new mothers?

Why?

Because women  (in the UK, at least, and I expect elsewhere) who
*start off* breastfeeding keep their babies on formula for longer
than mothers who start off formula feeding, who switch to non-formula
milks pretty soon.....so the would-be breastfeeding mother is a very
alluring market to formula manufacturers.

There is a study showing this somewhere, but I am aware of this from
observation, anyway. Mothers who used to breastfeed will first switch
to ordinary formula, and then to follow on....far more probably than
those who never breastfed.

Heather Welford Neil
NCT bfc Newcastle upon Tyne UK

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