Julie asks if change was difficult when bottle feeding became the 
social norm, and if people were

>   reluctant to give up their old breastfeeding ideas and behaviors? 
> I'm wondering because it seems to have been a very socially smooth 
>transition.


The transition to non-breastfeeding  happened (among a zillion other 
reasons) because mothers had been made to feel 'psychologically safe' 
to use bottles (of milk, not usually formula in the UK until the 60s) 
by being told breastfeeding was *unsafe* in many ways. All the 
marketing around the transition was about 'when breastfeeding is not 
enough' .

When women breastfed as part of their culture, they had not made a 
choice to do so......they just did it!  So this had to be undermined.

Heather Welford Neil, UK


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