Laurie, I remember this and thought it was a wonderful campaign and
something that could and should be modeled in other areas.

-- Jodine Chase
Edmonton, Alberta, Canada


On Wed, Nov 2, 2011 at 9:22 PM, laurie wheeler <[log in to unmask]> wrote:

> From Nov 1996 to sometime in 2002, I was coordinator of the Louisiana
> Breastfeeding MediaWatch Campaign (USA). Many states had such a
> coordinator. I do not know if this activity is still going on in an
> organized fashion. It was alot of work, but I thought it was very
> successful. I had many letters published in various big city
> newspapers, for example, and mainstream magazines like Redbook. (All
> this I lost to Hurricane Katrina, unfortunately). I certainly do not
> want to take this on again, however, it is a very worthwhile endeavor.
> The way we did it was the local or state ILCA chapter (or any other
> breastfeeding org or individuals can do this) would alert me to any
> breastfeeding item (positive or negative) in the media, be it tv,
> radio, print, internet. Either I would write a letter or the person
> alerting me would do it, or both of us, or many of us. Usually it was
> me who did it and I was very careful to be professional, concise, etc.
> Even praising the media outlet for positive info. I believe some of
> this was going along on lactnet in those early years of lactnet and
> you may find some of this in our archives if you search mediawatch.
> Laurie Wheeler RN MN IBCLC
>  Mississippi USA
>
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