National Action Against Obesity President MeMe Roth Cites U.S.'s
Anti-Nursing Climate as Contributor to Obesity Epidemic--"Suave Shampoo is
irresponsible in discouraging breastfeeding, even in jest."

New York, NY (PRWEB) April 19, 2007 -- (www.actionagainstobesity.com) With
30% of America's children at risk for obesity and two-thirds of their
parents already overweight; with only 29% of mothers nursing at six months
postpartum; and with breastfeeding in public still considered criminal in
some corners of the U.S.; National Action Against Obesity demands Suave
Shampoo pull its anti-breastfeeding TV ad.

Suave TV Spot Concept:
Nursing leaves both your hair and chest flat. Suave can help with one.

http://www.emediawire.com/releases/2007/4/emw520188.htm

Too bad Suave couldn't promote both breastfeeding and their shampoo. From
the postings on Lactnet, I take it the images were good. Too bad about the
text. Nice that the obesity folks are looking out for breastfeeding, though.

Arly Helm, MS, IBCLC

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