In a message dated 12/4/2003 11:05:53 PM Central Standard Time,
[log in to unmask] writes:
Even if in the end the money wins and the substance of the campaign has to
change, it is still a major win because it will be the first time
breastfeeding is 'advertised' on such a large scale.


As I was reading the latest news on this topic, I was trying to remember if
the same thing didn't happen with the test-crash dummies. I don't remember
those early ads having any numbers in them either. Too bad we can't just show the
results of withholding breastmilk, like a dummy flying through the windshield
of a vehicle.

I am hopeful that by the time the three year campaign is over, there will be
numbers there as well.

Laura Wright
Mississippi

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