The problem, of course, is that they've 'pitched' for the general health 
and well being campaign/awareness, and how to refute that without 
stating 'don't need to exercise'!

I'd suggest taking the same tack, and then subverting through talking 
about 'real' mothers.  For instance, have a section 'The Health of the 
mother' and in it stick something like...  "Of course, everyone of us 
would be healthier is we ate small meals frequently, exercised for an 
hour every day, and had at least 5 portions of veg a day.  Thankfully 
for our babies, women lucky enough to manage this produce the same 
nutrient rich breast milk as the rest of us.  Mother Nature seemed to 
know that some of us will be lying on the sofa, watching tv and eating 
junk food every now and again, and our breast milk over comes this.  In 
fact, women in war situations who have been in desperate privation, ... 
their milk is still... , therefore remember that whilst a healthier 
lifestyle is best for you, your milk will be perfect for your baby 
regardless."  You might even mention that mother stuck in the car in the 
snowstorm, who fed a baby and a toddler for a week, from breast milk 
alone, whilst awaiting rescue.  That should snark the idea that all 
those extra calories are needed.... 

Prang them directly on reduced supply:

"It's widely known that the most common reason for milk supply 
reducing... is not feeding the baby often enough.  This is why those 
nice helpful leaflets you get via commercial baby food companies, often 
suggest you limit feeding - and then when you have problems tell you to 
go get advice on which 'substitute' to buy.  Always check the small 
print in any breastfeeding advice leaflet for who actually produced it - 
the advice may not be as 'helpful' as you think."  

Sort of thing.

Morgan Gallagher



Marit Olanders wrote:
> There is little promotion of formula in Sweden an nearly all mothers 
> initiate breastfeeding. The breastfeeding "information" from the baby 
> food companies focuses on disempowering, evoking guilt among mothers 
> who smoke, telling mothers they need to exercise  and have three 
> proper meals and two snacks a day to get energy enough to breastfeed  
> (the N company) or first advising mohers to breastfeed as little as 
> 5-9 times a day and then ask them to see the child health care nurse 
> to get an adequate formula if they discover their supply is decreasing 
> (a Swedish company whose name is Latin for "always"). How can I, very 
> shortly, refute these statements?

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