I totally agree... i think the new marketing campaign is a real violation of/hazard to the mother-baby dyad... does this mean that in 10 years (ever the optimist) when we've finally managed to convince the masses that formula is not "just as good" as bm we will have to launch another campaign to convince them that breastpumping does not equal breastfeeding??  i think these pump companies are seeing £$£$ signs and are overstepping WHO code.. they have the power to change cultural attitudes.... or more to the point, perpetuate the bottle-feeding culture.. albiet an ebm one.... what to do???


Rachel Myr writes:

Liz Brooks pointed out in her talk at VELB that breast pumps are not cove=
red
by the WHO Code.  That is no reason for us not to hold pump companies to =
the
same standards as what the Code sets: that marketing materials consist
exclusively of facts, and that the products not be marketed aggressively =
at
consumers, as though every mother needs to purchase her own Freestyle or
Symphony pump in order to breastfeed.

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