The PSAs for TV and radio were developed as part of an
18-month research project funded by the Food and
Consumer Service of USDA with Best Start social marketing.
 Ten states from across the nation were in the pilot.  It is now
a national campaign based in WIC clinicsm but other
organizations are encouraged to participate also..  Posters,
pamphlets, banners, PSAs, resource kits, etc. can be
ordered from Best Start by any person or agency who would
like to further BFing promotion.  The posters and pamphlets
are low-cost.