Anyone else heard about the new, voluntary and self-imposed rule
agreed upon by all the major international news agencies?  It states
that no news items denigrating breastfeeding will be run before they
have been 1) fact-checked by WABA for accuracy and 2) background
checked by an independent media watchdog organization to ensure the
stories are free of dubious corporate influence.  An unnamed
spokesperson for this organization, whose existence has not been
generally known before today, said they have plans for extra efforts
to be in place in the period leading up to World Breastfeeding Week as
"this is when we typically see a rash of stories purporting to show
that breastfeeding is unnecessary and that its role in health is
overrated."

Rachel Myr
Kristiansand, Norway

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