This certainly breaches the spirit of the WHO Unicef Code. It may have found
a loophole to be legal but I suggest you contact Baby Milk Action Group who
might add other products made by the parent company to a boycott.
Also worth writing to the company and trying to organise a mailshot to your
politicians asking for pressure.
Tony Knox
----- Original Message -----
From: "Debi Page Ferrarello, RN, IBCLC" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Saturday, June 23, 2001 3:21 PM
Subject: enfamil's new campaign
> Dear Fellow Lactnetters,
> A week or two ago I read a brief post mentioning a new booklet that
> Enfamil sends new parents. The next day, a client of mine who is also a
> pediatrician, came to my office expressing her dismay in having received
the
> pamphlet. It seems that it was strategically timed to arrive at her home
> during those vulnerable early weeks of breastfeeding. It was part of a
"gift
> pack" of formula samples.
> Neither of us could find the usual disclaimer about "breast milk is
> best BUT...", and it is quite transparant in its goal of swaying moms to
> switch to formula. For example, one paragraph is sub-titled "Be good to
> yourself" and reads:
> If you choose to formula-feed, your partner or other family members
> will be able to share in the feeding experience. And you can use this
> precious free time to do something for yourself-take a walk, take a bath,
> read a book, even take a nap-it isn't just your baby who needs the rest!
> Also, in bold, "You can also look to us as a valuable resource to
> bring you nutritional infomration and the support you need, when you need
it."
> And of course, there's the 3/4 page step-by-step chart on how to
wean
> to Enfamil in fourteen days.
> My question is, Can this be stopped? The health care providers I
> shared it with were incensed, but how can this get a wider audience? Does
it
> qualify as "media" for Media Watch?
> Note the timing of the mailing---At three weeks, most babies don't
> have a ped.s appt. scheduled for over a month, hospital follow-up has
> stopped, initial contact from their nursing mother counselor was made
weeks
> ago (and *hopefully* is on-going...).
> This is so frustrating! What do you think? Can anything be done?
>
> -Debi Page Ferrarello, RN, MS, IBCLC
> Breastfeeding Resources, Inc.
> Abington, PA
>
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