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Subject:
From:
Chris Mulford <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 27 Aug 2004 10:22:48 -0400
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I see that Gerber's website has a section to support breastfeeding. Hmmm...

Does this mean that they have reformed since the 1990s when the corporation
over-rode Guatemala's right to pass laws on marketing to protect children's
health?

The mission statement on the Gerber website says, in part "...Gerber makes a
line of products that support and enhance the breastfeeding experience.
Gerber is committed to abiding by the aims and principles of the World
Health Organization (WHO) Code of Marketing of Breast Milk Substitutes..."
http://www.gerber.com/bf/mission/index.html

So how do the pictures of baby bottles follow the aims and principles of the
Code?
http://www.gerber.com/home
http://www.gerber.com/promos/breastfeeding/index.html?promoid=6240
http://www.gerber.com/bf/products/bottles/index.html

How does the advice on when to start solids follow the aims and principles
of the Code? Even though they avoid giving a specific age, the behavioral
cues describe a baby closer to three months than to six.
http://www.gerber.com/phase/home?phase=9

And what is the company doing outside the USA to abide by the aims and
principles of the Code? Have they stopped using the baby face trademark in
Guatemala? Or does a declaration that they "abide by the aims and
principles" exempt them from actually following the letter of the Code and
WHA's subsequent resolutions?

Chris Mulford, RN, IBCLC
LLL Leader Reserve
working for WIC in South Jersey (Eastern USA)
Co-coordinator, Women & Work Task Force, WABA

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