I am just back from speaking at a great WIC sponsored conf. in Oklahoma
City, where Diane Weissinger was the other speaker.  I love listening to
that woman talk, as she is such an innovative thinker.  She gave her great
"Watch Your Language" lecture, and made the excellent point that we need to
avoid adopting the craftily benign and intentionally deceptive language of
industry marketing experts.  If everyone of us used the correct description
of what those bags are, we'd stop calling them "discharge packs" (which
makes them sound faintly official and like a requisite part of the
experience -- a sort of entitlement) and call them "formula marketing bags."
Diane suggests that we refer to the friendly sounding "rep" as a "formula
salesman".  This is  more accurate and keep the proper relationships in
everyone's mind.  Can you imagine the shift in perception in everyone's mind
if all hospital-based bfg supporters starting saying (with sweet smiles)
"Where are we storing the formula marketing bags that the salesman left?"
or "Don't bother to give Mrs. Smith a formula marketing bag, she's
breastfeeding."

Barbara Wilson-Clay, BS, IBCLC
Austin Lactation Associates
LactNews Press
www.lactnews.com

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