Karleen Gribble recently wrote:

Yep, they are being marketed to consumers as feeding bottles, that's a
breach of the Code. Medela (and other pump companies) have had feeding
bottles as accessories forever, that's not the problem, it's the marketing
that's the problem. Now this might not be an issue for those who support
breastfeeding in relation to companies that sell pumps like Avent or Pigeon
for instance because they have always marketed their bottles in breach of
the Code and organisations and individuals have generally chosen not to
promote these companies in exchange for money. However, Medela have long
standing relationships with many organisations and have benefited from
promotion by these organisations. The question is, will these organisations
continue to promote Medela now that they are breaching the Code?? (not my
interpretation but from the International Code Documentation Centre) Will
they undermine breastfeeding for money?

 

Karleen - The interesting thing is how easy it would be for Medela to become
Code compliant.  In meeting with some Medela reps, we have discussed how to
accomplish that.  All Medela has to do is stop advertising (to the
consumers) their bottles for bottle-feeding and just advertise them for
STORING pumped breastmilk; Medela would also have to stop advertising their
bottle nipples directly to the consumers.  I don't understand why the
company is digging in its heels about that; most of its money is made
through pump rentals and pump sales, plus a few other items to help with
breastfeeding.

For Pete's sake, Medela can do the ethical thing, make the global lactation
community happy, and help support breastfeeding.  That is what Medela has
done in the past and can do again without any problem.

Warm regards,

Lee Galasso, MS, LLLL, IBCLC, RLC

Westchester County in NYS, USA

[log in to unmask]

"Children Are Born with the Right to Breastfeed"

 


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