> Coming out of lurkdom finally to ask if anyone has seen the Public Service
> Ads featuring Rudy Giuliani?  He is encouraging men to have annual
checkups
> as that is how his prostate cancer was found.  The annoying part of the
> campaign is the catch phrase "Check up or check out".  How is that less
> guilt inducing than telling mothers the truth about breastfeeding?

I think the difference is the amount of effort needed to do what is needed.
In this case,  prostate exam only takes an hour or 2 out of your life to
make and attend the appt.  Breastfeeding is a committment of many hours over
weeks, months or years of your life.  And you don't get a second chance -
while you can always "reform" and go get a prostate exam.

A more direct analogy would be between getting a prostate exam and a
mammogram, I guess.


Janice Reynolds
(However, I do like the phrase "use 'em or lose 'em" in regards to promoting
breastfeeding to reduce breast cancer risk - I'd love to see that in a
public awareness campaign!)

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