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Subject:
From:
Morgan Gallagher <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 29 Oct 2008 14:47:12 +0000
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Only just spotted this on the reply...

If you only have 15 minutes, you want something visual for them to look 
at.  And nothing to do with breastfeeding or formula.  You want a visual 
'hook' that explains the difference in the paradigm.

You want something that shows them that it's how the facts are reported 
that's at fault.  Not the facts themselves.  So it's a visual hook on 
the difference between 'increased risks' and 'increased protection'.

Do you have two toy cars, that can fit an egg in?  and a 'wall'.  Put an 
egg in each car, one with an rubber band holding it to the car, one 
loose.  Knock the cars into the wall and see one egg stay safe, and one 
break.

Ask them which is it?

NOT wearing a seatbelt INCREASES risks of injury, or WEARING  seat belt 
'increases protection'?  (Don't do this is their mathematicians, you'll 
be lost!)

When they've agreed that NOT wearing a seatbelt increases injury, put a 
baby bottle next to the broken egg and say "And using formula INCREASES 
risks to the baby."

(Part of me is unhappy with this one, as there is no biological 'norm' 
in this equation..but I think for the right audience, it's so fast and 
visually easy to see, that it will 'break' the paradigm hold.  I'm going 
off to have a cup of tea and will come back in a few moments with 
another one, that's biology driven... talk among yourselves for a 
moment....)

I'm back.  This is much harder than it seems.  It's hard to find a 
biological norm, that by _not doing_ you increase health risks.  That's 
also a good quick visual.  That's prolly why the car and smashing eggs 
works.

Oh wait - I know what makes the car fit!  Before it was legal - that you 
HAD to wear a seatbelt, we used to try and encourage people to wear them 
by saying it's 'safer'.  Just like 'breast is best'.  Now, that it's 
illegal to NOT wear a car seat, we talk about how if you _don't_, you 
INCREASE risks.  and that's the shift that's occurring in 
breastfeeding.  We have to be honest with mothers, and talk about 
increased risks of NOT doing something.

And for 15 minutes, that's your entire presentation.  That's all you 
want them to walk away with, and remember, in a week's time - that using 
formula INCREASES risk.  End of.

Hope that makes sense.  :-)  Something may occur to you about the actual 
chemical engineering thing too.  A visual aid that shows one white fluid 
teeming with 'bits', and one white fluid, dead and empty of bits....  in 
15 minutes, you need a visual!  :-)

Morgan Gallagher



Bernshaw wrote:
> In addition to the Hale/Hartmann book, I suggest James Akre's The 
> Problem with Breastfeeding, which presents a true paradigm shift. I 
> have permission to share chapter 10 electronically. E-mail me 
> privately if interested.
>
>
>>
>> From:    Jeanette Panchula <[log in to unmask]>
>> Subject: New information/presentation?
>>
>> OK - so I'm here trying to figure out how, in the next week, I can 
>> give a
>> SHORT presentation (15 minutes or so) to people who have already 
>> heard over
>> and over "breast is best" and are very educated and actually DO 
>> believe it -
>> but I want to give them some new perspective with the information in the
>> first chapters of the Hale/Hartmann book and with the Chemical 
>> Engineering
>> article - anyone already working on this and interested in 
>> collaborating?

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