Hi! When I asked my advisor at Baby Friendly USA about this problem, I was told that in a physician's office, or waiting room in the hospital or affiliated offices, reading materials are considered entertainment--the same as a TV program would be.  We are not expected to be able to control everything a pregnant woman sees.  We are not to use those materials as part of the patients education, or to outrightly give a "non Baby Friendly" magazine or handout to a patient. 
Our midwife office has some magazines in their office, and they go to the trouble of tearing out the formula tear out adds/coupons.  That is not required, but if someone wants to do that, more power to them!

Hope that helps!
Kathleen Gale RN, IBCLC
Chicago, IL

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome