Just wanted to pass along the reply I received from the AAP regarding its book and Ross Labs.  It is wholly unsatisfying...



Dear Colleague:

Thank you for contacting the American Academy of Pediatrics (AAP) and sharing your concerns about distribution of the New Mother's Guide to Breastfeeding. We appreciate and share your passion for the health and well-being of children, especially on the issue of breastfeeding. 

This book is part of ongoing AAP educational efforts to provide parents and caregivers with high-quality information on a broad spectrum of children's health issues. What distinguishes the New Mother's Guide to Breastfeeding from other reference books on this topic is that it has been written and extensively reviewed by pediatricians. Under the direction of lactation expert Joan Younger Meek, MD, MS, RD, FAAP, IBCLC, editor in chief, the material in this book was developed with the assistance of numerous reviewers and contributors from AAP technical committees and sections. As with all AAP educational materials and policies, there was no commercial involvement in the development of this book. 

The New Mother's Guide to Breastfeeding is being distributed in a variety of ways such as through the AAP Publications Catalog, AAP Online BookStore, medical book distributors, exhibits at AAP and other association meetings, and through other organizations, and also is available in bookstores nationwide. 

In addition to the distribution methods described above, companies also purchase AAP peer-reviewed and credentialed information and distribute it to physicians and consumers. Ross Pediatrics has purchased a quantity of the New Mother's Guide to Breastfeeding to use in place of a breastfeeding booklet they had previously developed and distributed. It is our understanding that these books will be distributed by health care professionals in hospitals and pediatric offices to new mothers. As with other educational materials, hospitals can decide whether or not they want to distribute these books. The appearance of a company's name on the cover of a book indicates only that the book is a free copy given by the company. The Ross Pediatrics name only appears on the quantity of books purchased by Ross Pediatrics. No formula advertisement appears in any copies of this book.

We certainly support your commitment to breastfeeding. The AAP is committed to the promotion of breastfeeding via policy, educational materials, and ongoing medical education projects. 

Thank you for taking the time to write to us with your concerns. 

American Academy of Pediatrics


AAAAAAARGH!,


Julie Rosen, LLLL in New Jersey




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