This is aversion. Very common at 10-14 weeks. The baby is now developmentally able to understand that that position means that something hard to do is coming and they get frustrated by it. The trick is to figure out what the baby has become averse to. Most often it is to the speed of let down flow, but it can certainly be other things. 

The solution is generally three fold:
- coping strategies right away, solving the underlying source of the frustration, and lots of skin to skin and calm loving. 

The coping strategies for a forceful letdown are techniques like taking the baby off during the letdown, nursing in a laid-back position etc. 

But first you need to determine what the baby had become adverse to so that you can plan the right coping and solving strategies.

If you think it it possibly overactive letdown and wish to read more, there is an LC unit published at my website

http://overactiveletdown.com/documents/files/EffectsOfOAM.pdf

Hope you can figure out this concern for the mother. Good luck!

Maria Andrusiak Morland
LLLL-Canada, Lactation Doula and Educator, IBCLC-in-training ;)

>What am I missing? She is comfortable with the baby, positions him correctly, tries latching him correctly but as soon as she >gets him into feeding position and he realizes this is what is happening, he starts to become unhappy. 

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