I was dismayed to see an ad in the coupon section that comes with the NY 
Times yesterday.  A full page ad accompanying a $5 off coupon for a big name 
company's organic formula.  The ad is for a grand prize for baby and mom getaway to 
a spa, first prize,yoga classes for mom and a friend, second prize, a yoga 
mat.  So now the ploy is something like Yoga is healthy and so is this organic 
formula--disgusting.  And I haven't seen this brand on the shelves yet but I 
imagine it's plenty pricey with a $5 off coupon...double disgusting.  The byline 
for the formula is stong babies start here; all I can think of is poor dears 
have to be strong to stomach that stuff and to fight all the infections they 
get.  Sorry, but this gets to me and I think such advertising is criminal.

Barbara Latterner, BSN, RN, IBCLC


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