Hi all,
Here in the Boston Massachusetts area, a local and national health insurance
company/Blue Cross and Blue Shield, runs a series of tv ads meant to impress
upon consumers the difference that their insurance provides. Two of these ads
are targeted towards new/expectant parents; one discusses the book that BCBS
provides to new families and shows the young couple with their baby in a
walker holding a bottle, the other consists of a new Mom detailing how the
BCBS rep was so helpful to her, particularly in the area of helping her to
find formula. Now out of the whole series only 2 involve Mom/babies and BOTH
contain formula references?
I find these ads to be very powerful suggestions of formula as the norm and
would like to respond. Could there be a formula company tie in here?
Lynn Shea Rn,Bsn,Ibclc
Franklin,Massachusetts

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