I have a question regarding *direct to consumer* advertising and more.

How about direct to consumer formula sales?  In our industry of breast
prosthetics, we have reason to believe one large manufacturer has this
on their agenda. Does anyone know if this is already happening with moms
buying infant formula?

Judy Ritchie











Excerpted from the Pediatrician's Responsibility for Infant Nutrition

(RE9719):

"3. The AAP will continue to recommend against direct-to-consumer
advertising of infant formula." It used to be on
http://aap.org/policy/re9719.html but I couldn't access it recently. Is
it down for revision?



Excerpted from the Periodic Survey of Fellows #13: "While most
pediatricians support the Academy's policy opposing direct consumer
advertising of infant formula, it has not led to significant changes in
the nutritional counseling they give parents, according to a recent AAP
survey."  http://www.aap.org/research/PS13.HTM






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