Marketing formula:  Even a mothers perception of the advertising could now
be tracked electronically via the brain. Commercial Alert, an ethics group
urges Emory University to discontinue the research.  More subversive than
Vance Packards The  Hidden Persuaders that we all had to read in high school
here in the US.

 

Judy Ritchie

 

http://www.organicconsumers.org/corp/neuromarketing.cfm

 

Excerpts:

A BrightHouse Institute for Thought Sciences news release issued June 22,
2002 explains that it uses fMRI ³to identify patterns of brain activity that
reveal how a consumer is actually evaluating a product, object or
advertisement. Thought Sciences marketing analysts use this information to
more accurately measure consumer preference, and then apply this knowledge
to help marketers better create products and services and to design more
effective marketing campaigns.²

 

… physical harms are secondary. The real risk of neuromarketing research is
to the people ­ including children ­ who are the real targets of this
research. Already, marketing is deeply implicated in a host of pathologies.
The nation is in the midst of an epidemic of marketing-related diseases. Our
children are suffering from extraordinary levels of obesity, type 2
diabetes, anorexia, bulimia, and pathological gambling, while millions will
eventually die from the marketing of tobacco. Such illnesses affect also the
population at large, as does chronic debt that people incur to support the
consumption that the marketing industry encourages.

 


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