>I receive free breastfeeding materials , handouts, and instruction =
sheets from:
Medela
Ameda <snip>
Motherwear ( I get 3 different booklets from them)
Lansinoh ( a LLL handout with a sample)
BEST Start ( although I do not know if they still give them out)
Mothers Milk Mate ( on storage)
and the Johnson and Johnson Pediatric Institute <

I would just like to say that the organisation I work for (voluntary
breastfeeding support organsiation here in the UK) would not accept any
breastfeeding information materials from companies with an interest in the
outcomes of women's feeding decisions.  We do not have a pump hire agreement
with either of the electric pump companies in the UK (a policy in line with
WABA policy), we would not use their materials.  [Of course we give national
numbers of the companies to women asking for this information.]  We do not
distribute any materials from any company hoping to make money out of the
women we are in contact with, so would not give out leafelts on
breastfeeding with a lansinoh logo, particular milk storage system, etc.
etc.

We also aim to follow not only the Code but all subsequent relevant WHA
resolutions.  Since the advent of the recent resolution enshrining the
Global Strategy for Infant and Young Child Feeding, this means we would not
use a leaflet which has company logo or information from companies which
sell any foods, drinks or feeding utensils made for babies or for children
up to the age of three.  The Strategy is not only about breastfeeding/infant
feeding but includes actions to protect children during the process of the
introduction of complementary feeding.

Using materials which are free, but give the mother a logo via the
breastfeeding support person create an impression of 'endorsement by
association'.  They also indebt the breastfeeding support person to the
companies by supplying materials which would otherwise be paid for.  This is
the same tactic used in the early nineties by baby milk companies with free
donations of their milks to hospitals.

I have posted about this on Lactnet before, and I know that this is very
different from practice for breastfeeding professionals and volunteers in
many countries, especially in the United States, but I venture to post
again, in the hopes that it serves to remind people that there *are* groups
who take this view.

Magda Sachs
Breastfeeding Supporter, BfN, UK

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