Mary:  The reason you didn't see anything about formula advertising is
that Pat Bull only excerpted a small part of the policy statement.  I have
the entire thing in front of me, and there are a couple of references
about this issue.  In the discussion of the problem of low breastfeeding
rates, the state "Obstacles to the initiation and continuation of
breastfeeding include physician apathy and misinformation, insufficient
prenatal breastfeeding education, disruptive hospital policies,
inappropriate interruption of breastfeeding, early hospital discharge in
some populations, lack of timely routine follow-up care and postpartum
home health visits, maternal employment (especially in the absence of
workplace facilities and support for breastfeedin), lack of broad societal
support, media portrayal of bottle-feeding as normative, and commercial
promotion of infant formula through dtribution of hospital discharge
packs, coupons for free or discounted formula, and television and general
magazine advertising."
In the section entitled "Role of pediatricians in promotin and protecting
breastfeeding,", they state in step 4:  "Pediatricians are encouraged to
work actively toward eliminating hospital practices that discouraghe
breastfeeding (eg, infant formula discharge packs and separation of mother
and infant)."