Gail -
Your post on talking to doctors started me thinking.  You remarked:

"The tough part about doctors, especially established ones, is countering
all
the "infant nutrition education" they have received from the formula
companies. To give you an idea, I see about 15 pieces of formula advertising
and information for every 1 piece of breastfeeding info. So how do you deal
with docs that have so much misinformation? Realize that you can't clear it
all up at once."

Would it not then be eye-opening to advertise in advance to the people that
you propose to teach that there will be a prize given for the person who
brings the most information on infant feeding with them.  This would
naturally include only things that they have been given or things that they
have seen in peer-reviewed journals in the last month or two months or
whatever seems like an appropriate time period.

When the class begins, you would ask for a count of the things that have
infant feeding information and give the promised prize to whoever brought
the most.  (A gold-standard ribbon perhaps?)  Next you would have the
students look at who provided the information.  Tally the number of items
from each source (Mead-Johnson, Ross, Nestle, La Leche League, JHL,
whatever)  The next logical question is what interest do each of these
sources have in seeing breastfeeding rates rise.  If you have to still
connect the dots for them, you can point out that if they get most of their
information from people who stand to loose money if breastfeeding rates rise
then they need to be suspicious of that information.

Linda Pohl, IBCLC
Phoenix AZ

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