The Code is about Marketing.  Marketing is the fine art of convincing  
people to buy things they don't really need.  There is nothing wrong  
with selling pumps to mums who need them.  There is nothing wrong with  
selling bottles and teats to mums who need them.  There is even  
nothing wrong with selling artificial baby milk to mums who need it.    
However, it is wrong to promote (market) these products in such a way  
that people who don't need them buy them.  This is what marketing is  
about, convincing people to buy things they don't need so you can sell  
more than if you only sold them to people who needed them.  There is  
also nothing wrong with telling people about a product, what it does,  
how it does it and how it differs to other products on the market.   
what is wrong is marketing your product so that it looks better than  
all the other equal products out there.  These are the things the code  
is trying to stop.  The code is not trying to stop mums who need them  
from using pumps and bottles, just trying to stop people convincing  
mums who don't need them to use them.




Jenny Doncon
Breastfeeding Counsellor, IBCLC, Australia

(read my expressing story here: weaning diary here: http://www.lrc.asn.au/forum/viewtopic.php?t=41257 
  and my weaning diary here http://www.lrc.asn.au/forum/viewtopic.php?t=40015)

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