Well, we knew it had to be coming and here it is. Abbott has just come out with an infant feeding app for the iPhone. See it at http://similac.com/app. The app tracks eating, sleeping, and elimination patterns and can instantly connect to Abbott's "feeding expert." 
Guaranteed to keep mothers on track with their baby's schedule.--just what we need--graphs to help mothers keep stats on "average time between feedings, 
average amounts taken at each feed, average duration of feedings, and total bottles." ACKK! The Marketing Mama blog has a story on this too at http://www.marketingmama.com/2011/02/from-diaper-bags-to-phone-apps.html. Just a heads-up on what to expect when we see new moms. 


Marsha Walker, RN, IBCLC
Weston, MA
 








 

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