http://abbottnutrition.com/news/press-releases/2013/similac-partners-with-national-association-of-hispanic-nurses-to-launch-strongmoms-espanol



Similac® Partners with National Association of Hispanic Nurses® to 
Launch StrongMoms® Español

Program Offers Expert Advice and Resources on Infant Nutrition

Abbott Park, Ill., Nov. 5, 2013 (NYSE: ABT) – With Hispanic babies now 
accounting for more than 25 percent of births in the United States 
according to the U.S. Census, there is an increasing need for Hispanic 
moms to have access to Spanish-language resources that can help them 
make an informed decision about what is best for the nutrition of their 
babies and families.

Similac, the number one infant formula brand in the U.S., is trying to 
meet that resource need with the launch of StrongMoms Español, a free 
program that provides Hispanic moms relevant, Spanish-language 
resources that can help them give their babies a great nutritional 
start, whether breastfeeding, formula-feeding or a combination of both. 
In an effort to increase awareness of the StrongMoms Español program, 
Similac has partnered with the National Association of Hispanic Nurses 
(NAHN), which has advocated for more educational resources on infant 
nutrition for Hispanic moms.

"Our members witness firsthand every day how many Hispanic women face 
motherhood without receiving credible information on the options 
available to feed their babies," said Jose Alejandro, Ph.D., MBA, 
RN-BC, CCM, FACHE, President of NAHN. "Hispanic moms give birth to more 
than one out of four babies in the U.S., yet few comprehensive 
Spanish-language resources exist to help educate them about infant 
feeding."

Similac’s StrongMoms Español program provides moms expert advice on 
infant nutrition from the beginning of their pregnancy through baby’s 
first year. Moms who enroll will receive weekly emails about baby’s 
development, prenatal nutrition and infant nutrition – including 
breastfeeding, supplementing and formula-feeding, as well as product 
samples and coupons. Moms can also access additional resources on a 
newly-redesigned, Spanish-language website from Similac – 
es.similac.com.

"Healthcare providers around the country tell us about the great need 
for Spanish-language resources on infant nutrition to share with 
Hispanic moms," said Rhonda Hoffman, Division Vice President and 
General Manager, U.S. Pediatric Nutrition, Abbott. "We adapted 
materials from Similac’s StrongMoms program, which has supported and 
educated moms for 20 years, to help bridge the resource gap."

To promote the availability of the StrongMoms Español resources, NAHN 
and Similac will host educational events with expert speakers, such as 
registered dietitian Claudia Gonzalez, a well-regarded nutrition 
expert, and NAHN nurses. Speakers at the events will discuss the latest 
information on relevant parenting topics such as prenatal nutrition, 
infant nutrition and maternal empowerment. In addition to the 
educational seminars, moms will have the opportunity to meet with 
nurses one-on-one to discuss infant nutrition, breastfeeding and 
formula feeding. There also will be interactive activities for babies 
and young children, manicures for moms and free photo opportunities for 
moms to pose with their babies or baby bumps.

"As a mother of three and having had the opportunity to provide counsel 
to many Hispanic families, I understand that each mom faces a situation 
that is unique to her and her family," said Gonzalez. "There isn’t a 
one-size-fits-all solution, and it is our responsibility as 
professionals to help moms navigate through this journey. That way, 
each mom can find the solution that best fits her circumstance, while 
ensuring that her baby receives proper nutrition."

The StrongMoms Español events, titled Mamas That Nourish, will take 
place Nov. 16 from 10 a.m. to 2 p.m. EST in Miami (Catalyst Miami, 1900 
Biscayne Blvd # 200, Miami, Fla., 33132) and Nov. 23 from 1 to 5 p.m. 
PST in Los Angeles (Charles Drew University, Keck Auditorium, 1731 East 
120th Street, Los Angeles, CA 90059).

For more information on StrongMoms Español and to enroll in the 
program, moms can visit es.Similac.com/unete.

About National Association of Hispanic Nurses
The National Association of Hispanic Nurses is a nonprofit professional 
association committed to the promotion of the professionalism and 
dedication of Hispanic nurses by providing equal access to educational, 
professional, and economic opportunities for Hispanic nurses. NAHN is 
also dedicated to the improvement of the quality of health and nursing 
care of Hispanic consumers.

About Similac
Similac offers a complete line of infant formulas, specialty products 
for preterm babies and Similac Prenatal Vitamins, a complete 
multivitamin for moms during pregnancy and breastfeeding. With a 
well-documented heritage of innovation, Similac formulas have been 
developed with leading scientists and more than 280 clinical studies.

About Abbott Nutrition
For more than 85 years, Abbott Nutrition has been a leader in 
developing and marketing science-based nutrition products to support 
the growth, health and wellness of people of all ages. Brands include 
Similac® infant formulas, Gain® growing-up formulas, PediaSure® 
nutritional shakes for children, Ensure® nutritional shakes for adults, 
Glucerna® nutritional shakes and bars for people with diabetes, EAS® 
specialized products for athletes, and ZonePerfect® nutrition bars for 
busy, active lifestyles. More information about Abbott Nutrition and 
its products is available at www.AbbottNutrition.com.

About Abbott
Abbott is a global healthcare company devoted to improving life through 
the development of products and technologies that span the breadth of 
healthcare. With a portfolio of leading, science-based offerings in 
diagnostics, medical devices, nutritionals and branded generic 
pharmaceuticals, Abbott serves people in more than 150 countries and 
employs approximately 70,000 people.

Visit Abbott at www.Abbott.com and connect with us on Twitter at 
@AbbottNews.


For real?

Michelle H. Kinne BA IBCLC RLC ICCE CD(DONA)
www.CascadePerinatalServices.com

             ***********************************************

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