Lately there has been a lot in the news and media about functional
foods, i.e. foods which have certain substances added to them which
claim to have health benefits, like calcium in orange juice, etc.
\There have been doctors discussing the dangers of this. This aggressive
new marketing is deceiving the public to think that certain foods can
work magic.  It is making people avoid the natural foods which are much
healthier.  
Starting to see the connection?? What was the original functional food
with the most aggressive and deceiving marketing?
I will give you a hint: this food has LCPUFA in it which claims to
increase the IQ of those who use it, nucleotides which are said to boost
the immune system, and the gentle proteins which prevent gas....Yep,
artificial baby milk started this whole trend and maybe someone will
make the connection when discussing the dangers of this!!
There seems to be concern " In making such assertions, companies are
dodging Food and Drug Administration regulations that require a rigorous
approval process for health claims. Marketers are not required to get
agency approval for claims that talk about the body's "normal, healthy
structures and functions," only for references to specific diseases or
health conditions. 
I did not see a possibility of writing a response to this article, but
if you see any articles where you can, someone should make a comment.  
"
 
Subject: NYTimes.com: Marketing Fortified Food to Those Leery of Drugs
 

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  <http://graphics8.nytimes.com/images/misc/spacer.gif> 

 <http://www.nytimes.com/> The New York Times

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BUSINESS   | December 28, 2005 
Marketing
<http://www.nytimes.com/2005/12/28/business/28food.html?emc=eta1>
Fortified Food to Those Leery of Drugs 
By MELANIE WARNER 
A growing number of food marketers are selling products that promise a
host of health benefits, from cholesterol reduction to easing of
intestinal problems. 

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Marketing
<http://www.nytimes.com/2005/12/28/business/28food.html?adxnnl=1&adxnnlx
=1135947867-uWp2Oa0X9XZ8Xbv/Bi/TOQ>  Fortified Food to Those Leery of
Drugs - New York Times

 
 

Esther Grunis IBCLC
Lis Maternity Hospital
Tel Aviv, Israel

 

 
 

 
 

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