Hi Janice,
Thanks so much for sharing the links to this.
I think its fantastic!   For those of us with little experience (or
interest....) in marketing, it is an eye opener.
It is sooo exciting to see breastfeeding being framed for a campaign of such
magnitude!
Anyone in the US is familiar with "Friends don't let friends drive drunk" or
"this is your brain, this is your brain on drugs" slogans. It seems (?) that
the goal is to rival these in effectiveness! WOW!
For those of us outside of the US/Canada, the framework and insight could be
applied universally.
What is the next step, Janice?   How can we help?

Lynn Shea Rn,Bsn,Ibclc
Franklin,Massachusetts

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