Val,
Here are some parts of 2 letters to Land's End re their diaper bag and
bottles ads:

I would love to see breastfeeding depicted in all media as the normal and
natural way to feed
babies and ask that you consider this in future advertising.
and
  In reference to breastfeeding vs bottlefeeding you say << that is a choice
that each mother must make for herself, we do not take a political stand on
such issues. >> May I point out that by placing baby feeding bottles in the
ad and labeling the
pockets as bottle pockets, you are in fact taking a stand for the artificial
feeding method.

The feeding bottle as a symbol for any baby product is very pervasive in the
media.  I would like
to see that changed.  Think about it - this symbolism does send a message to
consumers, just as
cigarettes or alcohol in an ad for another product (such as a car) can be
construed as promoting
the use of cigarettes or alcohol.  By the way, cigarettes and alcohol are
legal, but carry many,
many health risks.  The same can be said for artificial feeding.

Laurie Wheeler, Rnc, Mn, Ibclc
Louisiana BF MediaWatch Coord.
Violet LA