Maybe this article can shed some light on Lamaze's recent change? Now that
they have Rose Group Corp in their corner, no need for formula adds? Just
speculating.
Robin Fowler
Multi-Billion Market for Maternity, Nursing and Baby Products Gets a New
Publicly Traded Powerhouse
Thu Nov 2 09:29:00 2000 EST
SARASOTA, Fla., Nov. 2 /PRNewswire/ -- The Rose Group Corporation of Nevada
(OTC Bulletin Board: RSGR) announced today that it is entering the
multi-billion dollar prenatal, maternity, mother and baby product market by
launching its own catalog. The catalog will lend additional support to its
existing online operations, which target the nation's 12 million mothers and
babies that in need of The Rose Group's products and services. To gain even
more awareness and credibility, the company has teamed up with more than two
thousand quality health care professionals and has aligned itself with some
of the nation's leading health care organizations.
"Approximately, four million babies are born every year and every one of
them and their mothers are potential users of our products. Our extensive
product line includes everything a mother and baby will need from the time
baby is born to until that child is 3+ years old. That means that our real
target market consists of at least 12 million babies and their mothers.
Families today spend billions annually on our product categories. With our
integrated, state of the art, online and traditional off-line catalog
operation, I feel we will be uniquely positioned to capitalize on this
market opportunity," states Sheldon R. Rose, CEO of The Rose Group Corp. of
Nevada.
The Rose Group intends to distribute copies of its roseBABY.com New Life
catalog on a quarterly basis to both health and self care professionals as
well as distributing 4 million direct mail catalogs to targeted prospects --
one million per quarter starting early 2001 -- to sell products by mail,
telephone and preferably to drive traffic to the company's online store at
www.roseBABY.com
According to Mr. Rose, who has over 25 years of experience in the industry,
"online-only operations just don't work. Printed catalogs are still
incredibly powerful sales tools and Internet simply can't replace them yet.
However, we want to combine the best of both worlds. Print catalogs will not
only drive sales, but will also drive traffic to our online operation, where
families can continue to make their purchases. Our site is also a wonderful
resource for new or expecting mothers. It contains a wealth of information
on all types of motherhood / maternity related issues, written by health
care professionals. By positioning our site as a credible information source
for mothers, we can increase our customer satisfaction and customers
'stickiness' as well as keep our operating costs as low as possible."
In addition to targeting mothers, The Rose Group has also formed a potent
grassroots marketing effort by teaming up with thousands of healthcare and
self-care professionals who touch the lives of the prenatal and postpartum
female and their children. The Rose Group has aligned itself with
organizations such as Lamaze International Child Birth Educators, American
Academy of Pediatricians, American College of Nurse Midwives, International
Lactation Consultant Association, La Leche League Intl., World Alliance for
Breastfeeding Action and The Baby Friendly Hospital Initiative. Its current
roster of associates already signed up include two thousand plus childbirth
educators, lactation consultants, obstetricians and gynecologists, neonatal
nurses, massage therapists and midwives.
The cooperation with health care associates consists of an innovative
revenue sharing program, which enables health care professionals to earn 2%
to 10% of a product's retail price as a commission.
"For many of our associates, it is not just about an additional source of
income, it is about feeling good about recommending great products selected
by leading experts in our industry. Our expert consultant is Dr. Francine H.
Nichols, former president of Lamaze International and Coordinator of Women's
Health at Georgetown University," explains Rose.
"Our primary market consists of 12 million mothers who are willing to invest
in their children's future. They want all the good-quality help they can
get. And, our business model that combines an online presence and a powerful
catalog business with a sales force of two thousands plus health care
professionals, will ensure that we can reach our potential customers
directly at a lowest possible cost. We also have existing revenues and an
experienced management team. In a nutshell, we have all the reasons to
expect our operation to be successful," Rose says.
In addition to the catalog operation, The Rose Group is also a manufacturer
and wholesaler of prenatal / maternity products, postpartum / mother and
baby products marketed through its sales representatives to brick & mortar
mass merchants, food and drug chains and specialty stores located primarily
in the U.S. These products are branded under the names of Lamaze, Two of Us,
Natural Choice and Brio.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, including
statements that include the words "believes," "expects," "anticipates" or
similar expressions. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that may cause the actual
results, performance or achievements of The Rose Group (the Company) to
differ materially from those expressed or implied by such forward-looking
statements. (Such factors include, among others, the risk factors contained
in the company's Annual Reports and other filings with the Securities and
Exchange Commission.) In addition, description of anyone's past success,
either financial or strategic, is no guarantee of future success. The
Company will remain dependent upon future financing for its growth and
development, and for it to successfully implement its business plan. No
statement contained herein should be construed as indicating that such
financing is or will be available, and if available, will be on terms
favorable to the Company. This news release speaks as of the date first set
forth above and the Company assumes no responsibility to update the
information included herein for events occurring after the date hereof.
Merger Communications (Merger) is a media relations firm employed by the
Company. Merger and the Company believe that all information in this release
has been obtained from sources considered reliable, but cannot guarantee
that the statements presented herein are accurate or complete. According to
the agreement between Merger and the Company, Merger's compensation for its
financial media relations services, which includes the preparation and
distribution of five press releases, consists of nine thousand dollars.
Contact: Media Relations, David Drake of Merger Communications,
713-572-2560, or [log in to unmask]; or Investor Relations,
Patti Sullivan of Insights & Opinions, 281-537-4644, both for
The Rose Group Corporation of Nevada
SOURCE The Rose Group Corporation of Nevada
***********************************************
The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html
|
