According to whose rules is it that formula isn't supposed to be advertised to the general public?  WHO? or whom.  Are they allowed to advertise in parenting-type magazines?  Or only to hospitals and pediatricians offices and other health-care providers.  What are the intricacies, here?

Thanks -- I'm working to draft a letter to networks that show a baby bottle or formula in the background, regarding the fact that advertising formula is a no-no, and that showing these things (brand recognition advertising) should therefore be taboo.

TIA. Chanita, San Francisco