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Lactation Information and Discussion <[log in to unmask]>
Date:
Sun, 24 Feb 2002 13:25:12 -0500
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>Rep: "But it's educational"
>Me: "No it isn't. It is a marketing ploy to create product branding of your
>company in the minds of the staff. You are not a Health Educator sir, but a
>sales representative."

Hooray, Barb!  I hope you'll expand your stonewalling of the formula rep as
an editorial for JHL!  Here's Item 24 of the IBCLC Code of Ethics:

"Adhere to those provisions of the International Code of Marketing of
Breast-milk Substitutes which pertain to health workers."

This item is a recent addition, perhaps because IBLCE wrongly assumed that
we all know a bribe when we see one.  Now it's been spelled out for us, so
that there can be no mistake.

Folks, Barb was doing nothing more than what's *required* of her as an
IBCLC.  We can be reported to IBLCE for accepting formula company perks.

--
Diane Wiessinger, MS, IBCLC  Ithaca, NY
www.wiessinger.baka.com

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