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Subject:
From:
Susan Hergert <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 18 Aug 2003 09:11:40 -0400
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I joined this company last month and it has been a huge hit with my clients! Now here's the press release stating that we have 104 independent consultants nationwide in the US (sorry, I don't think we are overseas yet!)

Susan

Susan Keith-Hergert
mom, nurse, doula and lactation consultant
Holistic Natal Care * Cincinnati
MMMM.... Making Mothering More Magical!
;-)
http://www.uniquebabyboutique.com/?HolisticNatalCare





FOR IMMEDIATE RELEASE

Kim Pekin, President
Unique Baby Boutique, Inc.
17232 Pickwick Drive
Purcellville, VA 20132
Phone (540) 338-0330
Fax (703) 783-0511
[log in to unmask]


New Home Shopping Party Business Experiencing Rapid Growth
Virginia's UBB Signs 100th Sales Consultant

PURCELLVILLE, VA, August 17, 2003
In an incredible evolving business success story, owners of Unique Baby
Boutique, a home shopping party business featuring natural parenting
products, announced this week the acceptance of their 100th Sales
Consultant, only seven months after the business opened its doors.  The
announcement became old news, however, at the end of the day by the joining of the 104th Sales Consultant.  This rapidly growing company, which is now in over 30 states, is showing no signs of slowing down.

Since it was launched only seven short months ago, Unique Baby Boutique has grown at a staggering rate of 20-30% per month, eclipsing the optimistic projections of its founder and President, Kim Pekin.  "At first, I thought we would have just started to expand to other states by now.  Being in over 30 states, and having over 100 Sales Consultants so quickly, is just amazing," said Pekin.  "We are very proud of our sales consultants whose enthusiasm and dedication have been the key to the company's success," she continued.

"It's been a wild ride of long hours and late nights as we've built this
business from the ground-floor.  Kim and I are fortunate to have a unique
set of overlapping skills that lets us respond quickly to changing and
growing demands on our website and how we do our work," said Barry Pekin,
co-founder, Vice President.  Mr. Pekin, a web designer and consultant and
president of two web companies, the World Wide Web Chamber of Commerce and
Computer Assist.com, designed and built the user-friendly/user-rich website.

In addition to home shopping parties, Unique Baby Boutique also offers the
convenience of an online store.  What makes this business so different from others is its focus on items that are not usually attainable in stores.By pulling together high-quality natural products from specialty catalog businesses and family-owned small businesses, and putting them all in one convenient place, UBB provides an alternative to the mega-superstore baby shops.  "This company started with my goal to have breastfeeding and attachment parenting become the norms of parenthood in this country, and to bring products that support these choices to the mainstream.   My real vision is to have formula feeding to be looked at with shock and disgust in public," stated Mrs. Pekin.

Never just about selling products, the business has an equally strong
educational mission, providing a rich online library of articles on all
aspects of everything from pregnancy to parenting.  The information is
accessible for no charge on the UBB website.  Says Kim,"When families have strong bonds, all of society wins.  I want to make a difference in the lives of children and families which in turn will positively affect our world.  That was the initial vision behind UBB-to give parents an opportunity to break free of the multi-billion dollar,
commercial-driven baby industry and re-embrace the wisdom of the ages, the
natural instinct built into each one of us for caring for our children.  It is about changing the mindset of people ingrained in the 'baby-training,''let them cry-it out,' 'children are meant to be seen and not heard parenting philosophies.'  Babies have real needs, and those parenting approaches have lead to a distancing between parents and their children by eroding the nurturing relationship between parents and babies and young children.  Much is known about the health benefits of breastfeeding, and breastfeeding rates are on the rise, but in order to see significant progress towards 100% breastfed babies, it will take a cultural shift in how people parent their children."

Such rapid growth may cause some to wonder, is Unique Baby Boutique the next Tupperware or Pampered Chef?  "I can think of no better thing than to make good parenting a popular choice.  To grow like Pampered Chef or Tupperware would be a great thing for families everywhere," said Kim.

For further information about Unique Baby Boutique in Cincinnati:

Susan Keith-Hergert RN, IBCLC; Independent Consultant
2651 Observatory Ave.
Cincinnati, Ohio 45208
(513) 321-4325 ext. 2
[log in to unmask]
www.shopubb.com/?HolisticNatalCare

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