Just wanted to say 'amen, SISTAH' to Diane about the intangible things a
breastfeeding resource center needs.  Last week I read Kerstin Uvnas
Moberg's book 'The Oxytocin Factor' which I actually bought last summer
while in Australia.  It is the excellent English translation of her original
Swedish book 'Lugn och beröring' for a lay public about oxytocin and the
'calm and connection' response, which is her name for the counterpart to the
fight or flight response.

There are ways of treating people that stimulate them to secrete more
oxytocin, and providing "a friendly, motherly attitude, a home-like
atmosphere with comfortable chairs to BF in and lots of patience to deliver
solid information and reassurance" are certainly among them.  A
breastfeeding centre that doesn't help activate the oxytocin system isn't
going to make it.  The book was a revelation to me, about why there are some
midwives who always seem to need to use Pitocin to augment labor, and some
who just never do.  The ones who manage to activate the woman's own system,
or to not disturb it in its established activity, are the kind I would
choose to give birth with.  And they are the ones who understand the essence
of breastfeeding best.

Actually, I think even commercial marketing is about finding ways to link
whatever you are pushing, to increased oxytocin levels in your target group.
It makes you bond to the thing, whatever it is.  And on some level every
successful advertising campaign understands this.

Rachel Myr
Kristiansand, Norway
Who has a 6 by 9 foot room at work that serves as a BF resource center so no
room for big furniture, but plenty of room for a friendly motherly attitude
and lots of patience, and one comfy chair 

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