Jean, you are a treasure! I did not know about this one.
Rowena, Texas

Date:    Tue, 28 Aug 2012 20:08:19 -0400
From:    "K. Jean Cotterman" <[log in to unmask]>
Subject: Re: Dietary Management of Infantile Colic: A Systematic Review

Amazing, this formula marketing!

Since I am already registered on Medscape as a nurse, when I clicked the link, the first thing that came up was a screen-obliterating ad for Night Nurse Nation!

Then:
 
<You Have 2 Open Invitations: Programs designed for you and your practice 
Night Nurses: Answer 3 questions and earn $10
$10 xxxxx Code On Demand
As a valued Medscape member, you are invited to participate in this 3-question assessment for night nurses who work in labor & delivery, term nurseries, or the NICU, sponsored by (you know who).>

Then:  

<Learn about the exclusive probiotic  . . . . . . . .and receive a referral pad with money-saving coupons for your patients.>

So, night nurses, who may or may not have personal experience of colic in a young baby, are "educated" with an article  about colic that might also be attributable to the common overfeeding (tummy not yet that big) that we at WIC so often hear of, encouraging them to spew this stuff in advance, as "teaching" to new moms they encounter on night duty while recuperating from birth!!! And get some "freebies rewards" for doing it! 

This must be working or the company wouldn't keep doing it!


K. Jean Cotterman RNC-E, IBCLC

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