I recently heard this term used when I wanted to institute an 
"information form" we would ask mothers to sign if they asked for 
"convenience formula". It listed the reasons why it's not a good idea 
to give formula when not medically indicated. It listed the reasons 
formula would be medically indicated. It talked about allergies, 
diabetes, gut changes as well as the effect on breastfeeding.

  I was told it would make mothers feel guilty, the research isn't 
conclusive on allergies, you can't tell which kindergartners have been 
breastfed and it's "over the top" to ask mothers to sign a form when 
asking for formula.

It's an effective term isn't it? It's "over the top", we shouldn't even 
be discussing it.

I even had one doc say "We shouldn't talk about the risks of formula, 
we should say the benefits of breastfeeding."

Whoever said the public and docs  just DON'T believe breastfeeding 
makes a difference, they hit the nail on the head. And how do you deal 
with that kind of denial? I just don't know.

Andrea Tran RN, IBCLC
Erie/Boulder, Colorado

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