Pamela Mazzella Di Bosco wrote,

"What happened to free enterprise in the USA?  What happened to old
fashioned capitalism and marketing at its best.  You market your product
your way, and we market our product our way.  You want to use movie stars
and pretty babies all cuddly and cute, fine.  Now, butt out and let us
advertise our way.  I don't get this at all.  I can just hear Pepsi getting
all huffy because Coca Cola has a product they think is better and wants to
say so.  Or how about McD and BK fighting over who has healthier garbage to
serve the public?  I am so insulted that the formula companies think they
have free reign in the advertising world for infant feeding and that the
breastfeeding people better tow the line and market our product the way they
find acceptable.  They won't listen to us, they won't follow the WHO Code.
They won't stop marketing their product just because we say they should.
Who are they to think they can decide what information is used to market
breastfeeding.  Oh, I forgot.  They are the money."

hooray! I love this! it is so true. McD's and BK constantly take swipes at
each other's burger styles, and KFC swipes at both of them. remember,
"where's the beef" of the 80's? that was Wendy's blatantly making fun of
McDonalds. (sorry to non-US lactnetters, these are fast food companies)

nowhere in the ad campaign does it say "Similac is bad for your baby",
simply "not breastfeeding". I for one hope this will clear up in our favor;
but 2004 is beginning to look like 1984 :^(

Michelle DePesa

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