Here's the abstract for the study quoted in the article:

Abstract:
Changes in Public Attitudes toward Breastfeeding in the United States,
1999-2003
http://www.adajournal.org/article/PIIS0002822306022905/abstract

Abstract
Data from the HealthStyles survey, an annual national mail survey to US
adults, were examined to understand changes in public attitudes toward
breastfeeding. The 1999 and 2003 HealthStyles surveys included four
breastfeeding items related to public attitudes toward breastfeeding in
public and toward differences between infant formula and breastmilk. The
percentage of respondents in agreement with the statement, "Infant formula
is as good as breastmilk," increased significantly from 14.3% in 1999 to
25.7% in 2003. The increase was particularly large among people of low
socioeconomic status. The percentage increase in agreement that "feeding a
baby formula instead of breastmilk increases the chances the baby will get
sick" grew at a statistically significant level, but the total change was
small (2.7 percentage points). No significant total changes were found for
the other two survey items. The perception that infant formula is as good as
breastmilk would be expected to soften a woman's commitment to breastfeeding
should she be faced with obstacles to doing so. The findings underscore the
need to educate the general public that breastfeeding is the best method of
feeding and nurturing infants. Pediatricians and other health professionals
should recommend human milk for all infants for whom breastfeeding is not
specifically contraindicated.

(the full text is not accessible to general public)

Janice Reynolds

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