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Subject:
Re: Breastfeeding book supplied by Abbott
From:
Gail Hertz <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 11 Mar 2013 11:27:06 -0400
Content-Type:
text/plain
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I'm pretty sure that the AAP was aware of what Abbott was doing.  That was one of my concerns when Hale Publishing took over the publishing of The Little Green Book of Breastfeeding Management, so it was written in the contract that it would not be done. If you are not in a position where you can just discard them, you could remove the front covers or cover the advertising with a sticker listing your lactation services.

Gail Hertz
[log in to unmask]

On Mar 11, 2013, at 10:06 AM, Marsha Walker <[log in to unmask]> wrote:

> The breastfeeding books supplied by Abbott represent a conflict of
> interest. This type of sponsorship is a marketing tactic used by formula
> companies to whitewash their image and place their name and logo in front
> of new mothers. It helps formula companies insinuate themselves into the
> corporate culture of the hospital and gain access to patients in order to
> sell their product. There are plenty of good breastfeeding educational
> materials that can be given to mothers which do not carry formula company
> messages. One more tactic that targets new mothers to purchase brand name
> products. Hospitals should promote health and nothing else.
> 
> Marsha Walker, RN, IBCLC
> Weston, MA
> 
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