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From:
vgthorley <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 6 Nov 2013 07:50:45 +1000
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Fiona, I'm currently doing historical research on innovations in bottle/teat 
designs and the marketing claims made for them across 160 years. Marketing 
is a marvellous thing! While I haven't got my hands on the Breastflow 
bottle, it is one of several recent designs with features similar to a 
bottle that briefly appeared in around 1861. (That year is not a typo.)  I 
suspect that leakage would have led to its short existence.  Modern 
materials should make this design less prone to leading - but this doesn't 
appears to be the case as the online reviews of this brand consistently 
mention leaking, a lot of leaking. Even the good reviews by consumers 
mention this, including the difficulty of carrying the bottle in a bag. Some 
reviewers do confirm, as a positive, that it is slower than other devices 
tried.

Like many designs of widely different types over the decades, the claim is 
made that it prevents colic, something I'm always skeptical of as it's so 
common in marketing hype. (For a start, definitions of "colic" vary, making 
comparision difficult, and in bottle marketing the term is often 
interchangeable with gassiness.)  At breast, the baby will draw some of the 
breast tissue into a "teat" to elongate the nipple, but - while the wide 
"breast" part seems to encourage the baby to flange her/his mouth on it - 
the photos and video show no signs that the baby can draw the "breast" into 
her/his mouth in a similar way.  I have had no opportunity to compare it 
with other bottle nipples, and there are certainly worse ones out there.

What is the age of this baby, Fiona?  Would other ways of delivering the 
expressed breastmilk or substitute be more appropriate than using a bottle?

Virginia

Dr Virginia Thorley, OAM, PhD, IBCLC, FILCA
Cultural Historian of the History of Medicine
Private Practice IBCLC
Brisbane, QLD, Australia

----- Original Message ----- 
From: "Fiona Lang-Sharpe" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, November 06, 2013 1:12 AM
Subject: Bottles


> Hello Lactnet family
>
> I have a client who would like to know if the Breastflow bottles are any
> better than the rest.  We are working to get baby back on the breast and
> she looking at all the marketing!!!  :-)
>
> -- 
> Fiona Lang-Sharpe NAMCW IBCLC RLC
> 780 886 6818
> My Website! <http://www.fionalangsharpe.com>
> Join me on Facebook! <http://www.facebook.com/purelovedoula>
> See what else I'm doing! <http://www.facebook.com/purelovematernal>
> Tweet with me! <https://twitter.com/#!/purelovebabies>
>
> in partnership with Alberta Independent Lactation Consultants
>
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