This morning I was looking at today's issue of the BMJ online, www.bmj.com  Have a look at the advertising in boxes beside the News report, "NICE advises against caesarean section on demand".  The last ad reads "Breastfeeding Secrets: Are you risking your baby's health? What most mothers don't know", with a link to www.betterBreastfeeding.com 
I accessed the site and looked through the long blurb about the book advertised. I my view it conveys a very negative tone about the "risks" of breastfeeding.  Anyone without a good knowledge of breastfeeding could think it a very high-risk behaviour.
Perhaps interested Lactnetters with medical degrees (and thus credibility with a medical audience) would like to follow up on this, both to the website and to the journal carrying the advertising.
Cheers,
Virginia

Virginia Thorley, OAM, MA, DipEd, IBCLC
Brisbane, Queensland, Australia
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