Go to www.4women.gov - you can access the ad materials at that site.

Stephanie Sosnowski, ICCE
New York

.>> ------------------------------
>
> Date:    Mon, 10 Apr 2006 09:10:04 +1000
> From:    Nina Berry <[log in to unmask]>
> Subject: National Breastfeeding Awareness Campaign
>
> Hi all
> I am following a research thread around the use of risk based vs benefit
> based language in health promotion messages (around breastfeeding
> sepecifically).  Obviously the 2003 Ad Council campaign has much to say on
> this.  I've picked up a great many articles from the web that refer to 
> this
> and provide a pretty good picture of what happened.  But I cannot seem to
> find either the actual promotional material (print, radio transcripts or
> video) or the original research supporting the decision to use a risk 
> based
> campaign.  Does anyone have any hints as to where I might find these?
>
> Nina Berry BA/Bed(Hons) Dip Arts(Phil)
> Breastfeeding Counsellor
> PhD Candidate - "Ethical Issues in the marketing of 'Toddler Milks'"
>
>             ***********************************************
>

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