I love the ad that was on TV in Australia a few years ago.  As I understand
it, funds were available for a media campaign in support of breastfeeding.
The ad developers determined that the usual "breast is best" message would
not attract attention or change behaviors, and instead developed an ad of a
businessman eating his lunch in a public toilet.  A text appears: "You
wouldn't eat here. So why should a baby? Breastfeeding in public is a
mother's right."  It is short, uses humor, and really gets its point across.


You can view it at:

 http://www.breastfeeding.asn.au/media/rose5.mpg

Make sure you have the volume on so you can hear the toilets flushing all
around!

Anne Altshuler, RN, MS, IBCLC in Madison, WI

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