On 6 Sep 2008 at 10:41, Janice Reynolds wrote:

> Have we seen this kind of marketing, with a focus on the can design, rather
> than health claims, before?

This can is not the same, but similar to Nutricia's can. Every other year or so the packaging 
of formula is changed and introduced with a new round of adverts.
Here you can see the package in a Belgian website: 
http://www.nutriciababy.be/wanu/nl/product.jsp?id=2143
Just before they introduced this packaging there was a shortage of formula in the shops and 
they raised the price when introducing the new package.

If you want a translation of the information on the site e-mail me, I can do it but only if 
anyone is interested...  Just a few bits:

"Don't worry: Nutrilon as well as Bebelac only got a new packaging, the contents are still the 
same!"
"New Nutrilon package: designed by mothers for mothers!"

They claim it is clean, but I don't think so, the lid doesn't seem to be a hygienic place to keep 
the scoop.

Heleen Hayes
http://www.xs4all.nl/~hhayes

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