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Fri, 13 Aug 1999 21:12:59 GMT |
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BfN The Breastfeeding Network |
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> "follow-up formulas" that were supposed to replace
"real formula" at about 4 to 6 months. Ads even said things like "is your
baby sitting up? Ready for solids?". They were cheaper than "real formula"
and that was another selling point. Are these things still made? I don't
see much advertising for them any more.<
Perhaps this is because the US doesn't have a national law which limits
advertising of formula to the public in the same way as some other countries.
Here in the UK, where advertising formula intended for babies under 6 months of
age is ILLEGAL, there are plenty of fierce adverts for follow-on milks --
because, aside from advertising the *product*, they advertise the *brand name*.
Cunning, heh?
Magda Sachs
Breastfeeding Supporter, BfN, UK
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