more medical school memories....
The anti-tobacco organization had a quick and easy idea to oppose tobacco
advertising in magazines. The group saved the subscription renewal postcard
from any magazine that advertised cigarettes. On them the group wrote "we
enjoy your magazine, but please stop advertising tobacco products". These
postcards did not need a stamp. the postage would be paid by the magazine
company. Most magazines have about 4-6 cards in it. So for every person that
mailed all the cards from one magazine, the company would have to pay about
a dollar in postage without getting the subscription ordered.
This idea should work well with magazines advertising formula to the
consumer.
I noticed Sesame Street Parents magazine had a formula advertisment in it
this month. The next page was an article on how to plan ahead for your trip
to disney.
Denise Punger MD

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