<< "PBM Products simply doesn't have hundreds of sales people visiting
pediatricians and mailing millions of dollars worth of samples to expectant
mothers," he said. "We pass along those savings to parents." >>
If generics can force brand names to reduce their prices in order to compete
price-wise, then there should be less money to pay detail men and buy pens
for HCPs. If HCPs are less courted by the formula companies, they may be
more open to the small quiet voice of research or even the staff IBCLC.
Taking the profit out of formula sounds like a good idea to me.
Alice Martino
in central New York State
Accredited volunteer with a major support group
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